Our Story

In May 2023, Paris witnessed the emergence of a revolution in men's fashion, a revolution named Fincut. Founded by visionary entrepreneur Thomas Martin, Fincut stood out from the beginning with its mission to redefine the codes of masculinity through clothing. But the story of Fincut is, above all, a story of an unrelenting quest for excellence and a constant evolution toward perfection.

The journey began with an initial draft, a first version of our now-famous T-shirt. Designed to enhance the male silhouette, this revolutionary garment already highlighted the shoulders, arms, and chest while subtly concealing the stomach. It was good, but at Fincut, good was never enough. We aimed for exceptional.

Driven by an unwavering passion for excellence and authentic masculinity, Thomas Martin and his team embarked on an intense phase of research and development.

Their mission? To improve what was already considered innovative. After months of hard work, testing, and valuable feedback from our first customers, the Version 2 of our T-shirt was born.

In December 2023, just in time to mark the new year, we unveiled our masterpiece.

This Version 2 represents the pinnacle of our vision: more comfortable, further accentuating masculine features – broad shoulders, muscular arms, and defined chest – while subtly masking the stomach.

This innovation is not just a piece of clothing; it’s an armor of confidence, designed to make every man feel invincible, powerful, and fully in control of his image and presence.

Since this groundbreaking launch at the end of 2023, Fincut has set new standards in men's fashion. We don’t just follow trends; we create them. Each piece is the result of exceptional craftsmanship, meticulous attention to detail, and a profound understanding of what it means to be a man in the contemporary world.

Fincut is more than a brand; it’s a movement, a declaration of masculine strength and elegance. We have paved the way for a new era where fashion celebrates masculinity in all its diversity and complexity. Our creations are a tribute to the modern man: dynamic, determined, and authentically himself.

Join us on this journey. Embrace your strength, your style, your uniqueness. With Fincut, every day is an opportunity to redefine what it means to be a man. Welcome to the Fincut revolution, where perfection is not a distant ideal but a tangible reality, proudly worn.